In 2023, the audience interested in ethical fashion is experiencing significant growth.
My idea was to create an app that helped users
find ateliers that met their needs
while ensuring excellent production quality.
So, I started working on this idea as a UX designer and researcher.

DESIGN for
Sustainable Fashion

Embracing ethical fashion is a crucial step towards a more sustainable and responsible future for the industry. By prioritizing ethical practices, we contribute to fair labor conditions, environmentally friendly production processes, and the well-being of communities involved in the supply chain. This shift not only aligns with our values but also promotes a positive impact on a global scale.

FOCUSING on
Ateliers

Equally significant is the emphasis on perfect fitting and personalized garments.
Clothing tailored to the unique dimensions of an individual not only enhances comfort but also fosters a sense of confidence and empowerment, acknowledging the diversity of body shapes and sizes. This focus on individuality in fashion promotes a more inclusive and
body-positive narrative.

MY ROLE

I led the design, research and prototype between March and November 2023.
This project was my graduate thesis for Google and Click Academy certifications.

THE START

– Does this app already exist?
– Who will use it?
– What do our users need most?
– Who are our competitors?
– What Challenges do we face moving forward?

PERSONA 1

Nome
Age
Profession
Quote
Narrative

Stefano
38
Artist
“I enjoy dressing uniquely and wearing clothes
that fit me perfectly.”
His style is a mix of creativity and conscious choices, reflecting his unique personality.
In a world of fast fashion, Stefano stands out, making a statement as distinctive as
his art.

PERSONA 2

Nome
Age
Profession
Quote
Narrative

Emma
33
Programmer in Smart Working
“I always look for clothes made from high-quality fabrics and that are ethical.”
Passionate about ethical fashion, she seamlessly blends her love for code with a
wardrobe that reflects her individuality. In a world dominated by standard attire,
Emma stands out, making a statement that’s as cutting-edge as her coding skills.

NAVIGATION MAP

STORYBOARD

BIG PICTURE

CLOSE UP

RESEARCH STUDY

Questions

Do people grasp the significance of the theme of fashion sustainability?
Is the new fitting system easy to comprehend?
Do users navigate by understanding different tags or simply by searching?
Is the app user-friendly in terms of navigation?

Partecipants

5 participants that are interested in high fashion, curious about shopping online.
They have to buy clothes online at least 2 times per month.
2 male 2 female 1 nonbinary
All aged 22-65 years old.

Methodology

Unmoderated usability study
Location: Italy, remote
Date: Sessions will take place on October 7 & 8
5 participant everyone individually
Each session will last 45 min

ATELIER – UX DESIGN